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Molla-Descals et al., 2014 - Google Patents

Determinants of website traffic: the case of European fashion apparel retailers

Molla-Descals et al., 2014

Document ID
14908930535518011383
Author
Molla-Descals A
Frasquet M
Ruiz-Molina M
Navarro-Sanchez E
Publication year
Publication venue
The International Review of Retail, Distribution and Consumer Research

External Links

Snippet

The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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