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Schuckert et al., 2016 - Google Patents

Stars, votes, and badges: how online badges affect hotel reviewers

Schuckert et al., 2016

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Document ID
14998150781644295390
Author
Schuckert M
Liu X
Law R
Publication year
Publication venue
Journal of Travel & Tourism Marketing

External Links

Snippet

As online reviews, ratings, and helpful votes in e-commerce platforms become industry- centric, this study examines how virtual badges affect the online behavior of reviewers and readers based on status-seeking theory in an online environment. This study finds that …
Continue reading at www.researchgate.net (PDF) (other versions)

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