Ashraf et al., 2020 - Google Patents
Employee Training, Branding and Customer Retention: A Case Study on Metro Cash and Carry Supermarket in PakistanAshraf et al., 2020
View PDF- Document ID
- 14946563288075199422
- Author
- Ashraf M
- Siddiqui D
- Publication year
- Publication venue
- Branding and Customer Retention: A Case Study on Metro Cash and Carry Supermarket in Pakistan (July 2, 2020)
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Snippet
This case study is mainly concerned with the METRO Cash & Carry, the departmental chain business. In this, we discussed how customers are retained in METRO and to what extent the customers are brand loyal and brand conscious, how they present/locate the product in …
- 238000012549 training 0 title description 19
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