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Ashraf et al., 2020 - Google Patents

Employee Training, Branding and Customer Retention: A Case Study on Metro Cash and Carry Supermarket in Pakistan

Ashraf et al., 2020

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Document ID
14946563288075199422
Author
Ashraf M
Siddiqui D
Publication year
Publication venue
Branding and Customer Retention: A Case Study on Metro Cash and Carry Supermarket in Pakistan (July 2, 2020)

External Links

Snippet

This case study is mainly concerned with the METRO Cash & Carry, the departmental chain business. In this, we discussed how customers are retained in METRO and to what extent the customers are brand loyal and brand conscious, how they present/locate the product in …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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