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Lin, 2010 - Google Patents

Learning virtual community loyalty behavior from a perspective of social cognitive theory

Lin, 2010

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Document ID
14860016637962899799
Author
Lin C
Publication year
Publication venue
International Journal of Human-Computer Interaction

External Links

Snippet

Drawing upon social cognitive theory (SCT), this research postulates several personal and environmental factors as key drivers of virtual community loyalty behavior in online settings. An empirical testing of this model, by investigating undergraduate students' participation in …
Continue reading at ir.lib.nycu.edu.tw (PDF) (other versions)

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