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Topaloglu et al., 2021 - Google Patents

The impact of online review content and linguistic style matching on new product sales: The moderating role of review helpfulness

Topaloglu et al., 2021

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Document ID
14719907083933310652
Author
Topaloglu O
Dass M
Publication year
Publication venue
Decision Sciences

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Snippet

This article investigates the moderating role of review helpfulness on the effects of online review content and linguistic style matching on new product sales. Using data from 105,494 online reviews from a popular website, IMDB. com, following 264 movie releases, the article …
Continue reading at www.researchgate.net (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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