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De Langhe et al., 2016 - Google Patents

Productivity metrics and consumers' misunderstanding of time savings

De Langhe et al., 2016

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Document ID
14778585672636540005
Author
De Langhe B
Puntoni S
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

The marketplace is replete with productivity metrics that put units of output in the numerator and one unit of time in the denominator (eg, megabits per second [Mbps] to measure download speed). In this article, three studies examine how productivity metrics influence …
Continue reading at www.researchgate.net (PDF) (other versions)

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