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Okoye et al., 2021 - Google Patents

Perceived risk and online purchase intention for shopping goods: Evidence from an emerging country context

Okoye et al., 2021

View PDF
Document ID
14770060092714083950
Author
Okoye K
Ojiaku O
Ezenyilmba E
Publication year
Publication venue
Journal of Research in Business and Management

External Links

Snippet

Despite the growth of online shopping and the increased reliance on the internet for communication and business globally. Consumers are often wary of its inherent risk and sometimes avoid using the channel. This study examines this perception of risk on …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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