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Mai, 1997 - Google Patents

Direct marketing: an analysis of consumers' characteristics and their perceptions of, and attitudes to mail-order speciality food in the UK

Mai, 1997

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Document ID
14675522262996235191
Author
Mai L
Publication year

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Snippet

The objectives of this thesis are to establish a profile of the characteristics, perceptions, and attitudes of mail-order customers. In particular it identifies the differences between mailorder shoppers and non mail-order shoppers, investigates the structure and level of perceived …
Continue reading at theses.ncl.ac.uk (PDF) (other versions)

Classifications

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