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Bhattacharya, 2017 - Google Patents

Market Share: Is it Valuable and for Whom?

Bhattacharya, 2017

Document ID
14535194930627940652
Author
Bhattacharya A
Publication year

External Links

Snippet

Most managers believe that market share is valuable and many firms use it to both set goals and assess marketing performance. Market share is also one of the most widely used dependent variables in studies of the performance impact of marketing. Yet, the existence …
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Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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