Cropp IV, 1996 - Google Patents
Perceptions of Japanese advertising: a Q-methodological study of advertising practitioners in JapanCropp IV, 1996
- Document ID
- 14530242557729419254
- Author
- Cropp IV F
- Publication year
External Links
Snippet
Previously, studies of advertising in Japan have been conducted using content analysis, with little attention to attitudes about advertising and advertising strategy. This study examines perceptions of changes in Japanese advertising among advertising professionals …
- 238000004458 analytical method 0 abstract description 25
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