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Qu et al., 2020 - Google Patents

Learning demand curves in B2B pricing: A new framework and case study

Qu et al., 2020

Document ID
14426584126569102799
Author
Qu H
Ryzhov I
Fu M
Bergerson E
Kurka M
Kopacek L
Publication year
Publication venue
Production and Operations Management

External Links

Snippet

In business‐to‐business (B2B) pricing, a seller seeks to maximize revenue obtained from high‐volume transactions involving a wide variety of buyers, products, and other characteristics. Buyer response is highly uncertain, and the seller only observes whether …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping
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