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Medina-Aguerrebere et al., 2024 - Google Patents

Promoting Hospitals' Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States

Medina-Aguerrebere et al., 2024

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Document ID
14322948002288787654
Author
Medina-Aguerrebere P
Medina E
González-Pacanowski T
Publication year
Publication venue
Communication & Society

External Links

Snippet

Hospitals use different technological tools to implement corporate communication initiatives and, in this way, improve their relationships with stakeholders (employees, patients, media companies) and build a reputed brand. However, they face different barriers: limited budgets …
Continue reading at revistas.unav.edu (PDF) (other versions)

Classifications

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