Mberi, 2020 - Google Patents
Customer Relationship Management and Company Revenue Generation: A Case Study of First Micro Credit Finance MutareMberi, 2020
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- 14358109016220439249
- Author
- Mberi Y
- Publication year
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Snippet
The main objective of the study was to investigate on the impact of customer relationship management strategies employed by First Micro Credit Finance (FMC) on its revenue generation. The study adopted a descriptive research design which used both primary and …
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