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Czaplewski et al., 2003 - Google Patents

Adaptive strategies of tobacco firms subsequent to the 1998 Master Settlement Agreement: an examination of emergent tobacco promotional mix efforts

Czaplewski et al., 2003

Document ID
14257332625340226542
Author
Czaplewski A
Olson E
Publication year
Publication venue
Social Marketing Quarterly

External Links

Snippet

This article uses the promotional mix framework to examine tobacco promotional efforts in five distinct categories: advertising, sales promotion, direct marketing, personal selling, and public relations. We specifically explore how tobacco companies are adapting their …
Continue reading at journals.sagepub.com (other versions)

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