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Kumar et al., 2017 - Google Patents

Integrating purchase timing, choice, and quantity decisions models: A review of model specifications, estimations, and applications

Kumar et al., 2017

Document ID
14042799615695193008
Author
Kumar V
Luo A
Publication year
Publication venue
Review of marketing research

External Links

Snippet

Knowing what to sell, when to sell, and to whom is essential for a firm to allocate scarce marketing resources in an efficient and effective manner. This study reviews how purchase timing, brand choice, and purchase quantity decisions have been historically modeled and …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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