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Magnini et al., 2003 - Google Patents

Data mining for hotel firms: Use and limitations

Magnini et al., 2003

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Document ID
13957450058226918838
Author
Magnini V
Honeycutt Jr E
Hodge S
Publication year
Publication venue
Cornell Hotel and Restaurant Administration Quarterly

External Links

Snippet

In the hotel industry, knowing your guests—where they are from, how much they spend, and when and on what they spend it—can help you formulate marketing strategies and maximize profits. Fueled by the proliferation of centralized reservation and property-management …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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