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Choudhary et al., 2017 - Google Patents

Evaluation set size and purchase: evidence from a product search engine☆

Choudhary et al., 2017

View PDF
Document ID
13949649029390731881
Author
Choudhary V
Currim I
Dewan S
Jeliazkov I
Mintz O
Turner J
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

The last decade has seen a dramatic increase in the popularity of product search engines, yet the analysis of consumer behavior at such sites remains a challenging research problem despite its timeliness and importance. In this article, we develop and estimate a copula …
Continue reading at escholarship.org (PDF) (other versions)

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