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Estrada-Jiménez et al., 2019 - Google Patents

Measuring online tracking and privacy risks on Ecuadorian websites

Estrada-Jiménez et al., 2019

View PDF
Document ID
13784742821958001179
Author
Estrada-Jiménez J
Rodríguez-Hoyos A
Parra-Arnau J
Forné J
Publication year
Publication venue
2019 IEEE Fourth Ecuador Technical Chapters Meeting (ETCM)

External Links

Snippet

Online tracking has become a great enabler of massive surveillance so it is now a critical vector for threatening the privacy of users. Despite the benefits of online tracking for personalized advertising, the complexity of the involved platforms makes it a threat for …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/01Customer relationship, e.g. warranty
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
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    • G06COMPUTING; CALCULATING; COUNTING
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06F21/6245Protecting personal data, e.g. for financial or medical purposes
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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