Martin et al., 2014 - Google Patents
Dell's channel transformation: leveraging operations research to unleash potential across the value chainMartin et al., 2014
- Document ID
- 13479239853335915171
- Author
- Martin K
- Chitalia P
- Pugalenthi M
- Rau K
- Maity S
- Kumar R
- Saksena R
- Hebbar R
- Krishnan M
- Hegde G
- Kesanapally C
- Bimbraw T
- Subramanian S
- Publication year
- Publication venue
- Interfaces
External Links
Snippet
Dell pioneered the direct sales model by offering its customers technology solutions through full-system configurability. In 2007, Dell launched several strategic initiatives to drive channel transformation by offering fixed configurations through online channels, retailers …
- 230000001131 transforming 0 title abstract description 20
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