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Mikulic, 2004 - Google Patents

The use of internet-an opportunity or a threat to traditional distribution in tourism?

Mikulic, 2004

Document ID
13479052701682778873
Author
Mikulic J
Publication year
Publication venue
An Enterprise Odyssey. International Conference Proceedings

External Links

Snippet

The tourism industry was quick to recognize the possibilities of applying modern information technologies as potential channels of communication with the market. The Internet proved not only an effective promotional instrument or useful vehicle to improve the range of …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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