Behnke et al., 2024 - Google Patents
Writing restaurant menu descriptions: The influence of word choice on consumer behaviorBehnke et al., 2024
- Document ID
- 13335089581234176149
- Author
- Behnke C
- Jung S
- Bai Y
- Publication year
- Publication venue
- International Journal of Hospitality Management
External Links
Snippet
This study examined the influence of words used in restaurant menu descriptions. Menu descriptions are typically short, communicating a great deal of information in a brief statement. Understanding the types of words that resonate most with consumers addresses …
- 238000000034 method 0 abstract description 45
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