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Nsour, 2013 - Google Patents

Impact of Using Relationship Marketing Strategies on Customers Loyalty Study on STC Customers in Riyadh–KSA

Nsour, 2013

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Document ID
13352512553735557499
Author
Nsour I
Publication year
Publication venue
European Journal of Business and Management

External Links

Snippet

This study aims to determine the relationship between relational bonds (financial, social m structural) of Saudi Telecommunication Company & loyalty of Saudi customers, as well as determine the statistical differences in the loyalty of Saudi customers according to education …
Continue reading at core.ac.uk (PDF) (other versions)

Classifications

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