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Nalluri et al., 2023 - Google Patents

Impact of product line on shopping motivations of consumers in E-commerce—a correspondence analysis

Nalluri et al., 2023

Document ID
13101987362657022187
Author
Nalluri P
Rao R
Publication year
Publication venue
Global Business Review

External Links

Snippet

An increasing number of e-commerce sites offering products globally have created a highly competitive marketplace across various market segments. E-retailers look to update their sites regularly to facilitate consumer decision-making. This article examines consumers' …
Continue reading at journals.sagepub.com (other versions)

Classifications

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