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Saste et al., 2017 - Google Patents

Predicting demographic attributes from web usage: Purpose and methodologies

Saste et al., 2017

Document ID
13047462292666463589
Author
Saste A
Bedekar M
Kosamkar P
Publication year
Publication venue
2017 International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud)(I-SMAC)

External Links

Snippet

Web usage mining is a way of identifying and analyzing how users interact with a web site. This browsing data collected as web log, which is first preprocessed and then number of data mining methods such as classification, clustering and association rule mining etc …
Continue reading at ieeexplore.ieee.org (other versions)

Classifications

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    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • GPHYSICS
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
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    • G06Q10/00Administration; Management
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