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Stienmetz et al., 2015 - Google Patents

Evaluating destination advertising

Stienmetz et al., 2015

Document ID
12983150733524114651
Author
Stienmetz J
Maxcy J
Fesenmaier D
Publication year
Publication venue
Journal of Travel Research

External Links

Snippet

Park, Nicolau, and Fesenmaier proposed the Destination Advertising Response (DAR) model as a means to more effectively evaluate destination advertising campaigns by incorporating the key decisions or components (ie, facets) that comprise a trip. While this …
Continue reading at journals.sagepub.com (other versions)

Classifications

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