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Gruca et al., 2003 - Google Patents

Optimal new product positioning: A genetic algorithm approach

Gruca et al., 2003

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Document ID
12893811764995984863
Author
Gruca T
Klemz B
Publication year
Publication venue
European Journal of Operational Research

External Links

Snippet

Identifying an optimal positioning strategy for new products is a critical and difficult strategic decision. In this research, we develop a genetic algorithm based procedure called GA SEARCH that identifies optimal new product positions. In two simulation comparisons and …
Continue reading at www.academia.edu (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q99/00—Subject matter not provided for in other groups of this subclass

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