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Pollach, 2008 - Google Patents

Media richness in online consumer interactions: an exploratory study of consumer-opinion web sites

Pollach, 2008

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Document ID
12636127763854867301
Author
Pollach I
Publication year
Publication venue
Information Resources Management Journal (IRMJ)

External Links

Snippet

Consumer-opinion Web sites provide people with unparalleled opportunities to articulate their opinions on products and services, read those of others, or interact with other consumers. The success of such Web sites is limited by three challenges: the quality of …
Continue reading at ndl.ethernet.edu.et (PDF) (other versions)

Classifications

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