Juels, 2001 - Google Patents
Targeted advertising... and privacy tooJuels, 2001
View PDF- Document ID
- 12685330783627716820
- Author
- Juels A
- Publication year
- Publication venue
- Cryptographers’ Track at the RSA Conference
External Links
Snippet
The Web presents a rich and powerful tool for aggregation of consumer information. A flurry of recent articles in the popular press has documented aggressive manipulation of such information by some companies for the purposes of targeted advertising. While advertisers …
- 230000002776 aggregation 0 abstract description 5
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