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Rudolph et al., 2000 - Google Patents

Retail food failures and recovery strategies in Switzerland

Rudolph et al., 2000

Document ID
12506642130157614236
Author
Rudolph T
Busch A
Busch S
Publication year
Publication venue
Journal of Marketing Channels

External Links

Snippet

Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failures and improve their service strategy. First of all, the present research develops a typology of retail failures and recovery strategies for the food retail market in …
Continue reading at www.tandfonline.com (other versions)

Classifications

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