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Lee et al., 2023 - Google Patents

The influence of home shopping television network impulse buying on product shortages

Lee et al., 2023

View PDF
Document ID
12327108588975459227
Author
Lee S
Shin H
Benton Jr W
Publication year
Publication venue
Journal of Operations Management

External Links

Snippet

This study investigates the relationship between impulse buying and product shortages in the context of television home shopping. Home shopping networks adopt promotional tactics to pitch sales and even encourage consumers' impulse buying. Marketing and sales …
Continue reading at onlinelibrary.wiley.com (PDF) (other versions)

Classifications

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