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Laura et al., 2000 - Google Patents

Building donor relationships: An investigation into the use of relationship and database marketing by charity fundraisers

Laura et al., 2000

Document ID
12360269776712894749
Author
Laura W
Sally H
Publication year
Publication venue
The Service Industries Journal

External Links

Snippet

The Paper reports empirical research into the use of fund-raising databases by UK Charities. The findings suggest that using a fund-raising database is not enough, by and of itself, to improve effectiveness in building donor loyalty. Rather, relationship and effectiveness in …
Continue reading at www.tandfonline.com (other versions)

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