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Guarda et al., 2012 - Google Patents

Competitive advantage in e-commerce: the case of database marketing

Guarda et al., 2012

Document ID
12288917309531871005
Author
Guarda T
Augusto M
Silva C
Publication year
Publication venue
Business, Economics, Financial Sciences, and Management

External Links

Snippet

In the contemporary competitive environment, the way that organizations generate, manipulate, select and make use of information about its customers has gained increasing importance for its potential to give the company an edge over competitors. Consumers …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10—Services

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