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Gersen et al., 2023 - Google Patents

The Cambridge Handbook of Marketing and the Law

Gersen et al., 2023

Document ID
12023847220109453188
Author
Gersen J
Steckel J
Publication year

External Links

Snippet

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form …
Continue reading at books.google.com (other versions)

Classifications

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