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Mishra et al., 2012 - Google Patents

Perceived benefit analysis of sales promotion: a case of consumer durables

Mishra et al., 2012

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Document ID
11983603991264980855
Author
Mishra U
Das J
Mishra B
Mishra P
Publication year
Publication venue
International Research Journal of Finance and Economics

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Snippet

Sales promotion is one of the seven aspects of the promotional mix that adopts short term, non-recurring methods to boost up sales in different ways. In this paper, an attempt has been made to find out the major dimensions of consumers' perception about the benefits they …
Continue reading at www.researchgate.net (PDF) (other versions)

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