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Karlinsky-Shichor et al., 2024 - Google Patents

Automating the B2B salesperson pricing decisions: A human-machine hybrid approach

Karlinsky-Shichor et al., 2024

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Document ID
11637230249341612958
Author
Karlinsky-Shichor Y
Netzer O
Publication year
Publication venue
Marketing Science

External Links

Snippet

We propose a human-machine hybrid approach to automating decision making in high human-interaction environments and apply it in the business-to-business (B2B) retail context. Using sales transactions data from a B2B aluminum retailer, we create an …
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Classifications

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