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Kimani, 2011 - Google Patents

Effectiveness of advertising strategies adopted by safaricom in marketing M-pesa services

Kimani, 2011

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Document ID
11605048303159417727
Author
Kimani S
Publication year

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Snippet

Advertising has been seen as a tool to assist many consumers as possible through a challenging decision making process. In order to exist in the business for a long period of time, Safaricom company must look for effective and efficient ways of advertising its products …
Continue reading at erepository.uonbi.ac.ke (PDF) (other versions)

Classifications

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