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Brand, 2005 - Google Patents

A random walks perspective on maximizing satisfaction and profit

Brand, 2005

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Document ID
11576275874485509055
Author
Brand M
Publication year
Publication venue
Proceedings of the 2005 SIAM international conference on data mining

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Snippet

We model consumer behavior such as web browsing, shopping, and entertainment choices as random walks on a weighted association graph. The graph is derived from a relational database that links products, consumers, and attributes such as product categories …
Continue reading at epubs.siam.org (PDF) (other versions)

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