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Delanoy, 2020 - Google Patents

Social Media and Customer Engagement: Customer Relations in a Digital Era

Delanoy, 2020

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Document ID
11561418494397247836
Author
Delanoy N
Publication year

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Traditional big data analytics do not include the contextual facets that social media narratives and customer engagement do. There is currently a gap in research on how customer relations managers can integrate social media in their existing data analytics to …
Continue reading at scholarworks.waldenu.edu (PDF) (other versions)

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    • G06Q10/00—Administration; Management
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