DiPietro et al., 2012 - Google Patents
The use of social networking sites in the restaurant industry: Best practicesDiPietro et al., 2012
- Document ID
- 11414114878159234048
- Author
- DiPietro R
- Crews T
- Gustafson C
- Strick S
- Publication year
- Publication venue
- Journal of Foodservice Business Research
External Links
Snippet
Social media and the use of social networking sites are defined as Internet applications that help consumers share opinions, insights, experiences, and perspectives. The current study analyzes data relevant to the use of social media sites with the largest chain restaurants in …
- 238000011160 research 0 abstract description 36
Classifications
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