[go: up one dir, main page]

Jarboe, 2009 - Google Patents

YouTube and video marketing: An hour a day

Jarboe, 2009

Document ID
11308100598331738129
Author
Jarboe G
Publication year

External Links

Snippet

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your …
Continue reading at books.google.com (other versions)

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0269Targeted advertisement based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30017Multimedia data retrieval; Retrieval of more than one type of audiovisual media
    • G06F17/30023Querying
    • G06F17/30029Querying by filtering; by personalisation, e.g. querying making use of user profiles
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30017Multimedia data retrieval; Retrieval of more than one type of audiovisual media
    • G06F17/30023Querying
    • G06F17/30038Querying based on information manually generated or based on information not derived from the media content, e.g. tags, keywords, comments, usage information, user ratings
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRICAL DIGITAL DATA PROCESSING
    • G06F17/00Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/30Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
    • G06Q10/101Collaborative creation of products or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01Social networking

Similar Documents

Publication Publication Date Title
Scott The new rules of marketing & PR: How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly
Burgess et al. YouTube: Online video and participatory culture
Jarboe YouTube and video marketing: An hour a day
Bendoni Social media for fashion marketing: Storytelling in a digital world
Sterne Social media metrics: How to measure and optimize your marketing investment
Scott The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly
Miller YouTube for business: Online video marketing for any business
Phillips et al. Online public relations: A practical guide to developing an online strategy in the world of social media
Scott The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
Scott The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Braun This program is brought to you by...: Distributing television news online
Jarboe YouTube and video marketing: An hour a day
Rowles et al. Podcasting marketing strategy: A complete guide to creating, publishing and monetizing a successful podcast
Levinson Guerrilla social media marketing: 100+ weapons to grow your online influence, attract customers, and drive profits
Thompson et al. Content production for digital media
Joel Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Zanatta Understanding YouTube culture and how it affects today's media
Baehr et al. Writing for the Internet: A guide to real communication in virtual space
Rosamond YouTube personalities as infrastructure: assets, attention choreographies and cohortification processes
Butow et al. Blogging to drive business: create and maintain valuable customer connections
Bowman et al. We media. How audiences are shaping the future of news
Suhr Understanding the hegemonic struggle between mainstream vs. independent forces: The music industry and musicians in the age of social media
Cockrum Free marketing: 101 low and no-cost ways to grow your business, online and off
Loraine “Hollywood’s New Power Players”: Music Supervisors and the Post-2010 Culture of Music Supervision and Sync
Stanford YouTube and the Adpocalypse: How Have The New YouTube Advertising Friendly Guidelines Shaped Creator Participation and Audience Engagement?