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Kim et al., 2022 - Google Patents

Factors affecting consumers' Acceptance of e-commerce consumer credit service: Multiple group path analysis by Naver shopping and Coupang

Kim et al., 2022

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Document ID
11373794400921643988
Author
Kim S
Mo J
Publication year
Publication venue
Journal of Society for e-Business Studies

External Links

Snippet

As COVID-19 has led to a surge in e-commerce Buy Now Pay Later (BNPL) has become preferred choice among millennials. In Korea Coupang followed by Naver Pay offers a deferred payment, aiming to create customer lock-in effect, save credit card processing fee …
Continue reading at jsebs.org (PDF) (other versions)

Classifications

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