Connolly et al., 1998 - Google Patents
The Internet as a distribution channelConnolly et al., 1998
View PDF- Document ID
- 10875748985252189428
- Author
- Connolly D
- Olsen M
- Moore R
- Publication year
- Publication venue
- Cornell Hotel and Restaurant Administration Quarterly
External Links
Snippet
The internet has become an extension of hotel chains' global distribution systems (GDSs). It offers three particular strategic possibilities:(1) to drive revenues by extending the company's reach to broader, more global markets,(2) to reduce costs by bypassing traditional …
- 238000005516 engineering process 0 abstract description 28
Classifications
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