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Supriyanto et al., 2021 - Google Patents

Effects of service quality and customer satisfaction on loyalty of bank customers

Supriyanto et al., 2021

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Document ID
10714311224895909217
Author
Supriyanto A
Wiyono B
Burhanuddin B
Publication year
Publication venue
Cogent Business & Management

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Snippet

Abstract Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty, which in turn maintaining organization survival in the long term. This study aims to (1) …
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