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Lubbe et al., 2010 - Google Patents

The perceived value of mobile devices to passengers across the airline travel activity chain

Lubbe et al., 2010

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Document ID
10747621507720578862
Author
Lubbe B
Louw L
Publication year
Publication venue
Journal of Air Transport Management

External Links

Snippet

This paper investigates the determinants of air travellers 'readiness' to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air …
Continue reading at repository.up.ac.za (PDF) (other versions)

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