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Hiziroglu et al., 2012 - Google Patents

Investigating two customer lifetime value models from segmentation perspective

Hiziroglu et al., 2012

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Document ID
10530232689795111465
Author
Hiziroglu A
Sengul S
Publication year
Publication venue
Procedia-Social and Behavioral Sciences

External Links

Snippet

Customer lifetime value has been a topic of interest for some years upon which plenty of academics and marketing managers have been dwelling. The topic plays a key role in customer relationship management and has been implemented in variety of sectors. The …
Continue reading at www.sciencedirect.com (PDF) (other versions)

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