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Broockman et al., 2014 - Google Patents

Do online advertisements increase political candidates' name recognition or favorability? Evidence from randomized field experiments

Broockman et al., 2014

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Document ID
10589066984511239413
Author
Broockman D
Green D
Publication year
Publication venue
Political Behavior

External Links

Snippet

Internet advertisements are an increasingly common form of mass communication and present fresh opportunities for understanding enduring questions about political persuasion. However, the effects of online ads on electoral choice have received little scholarly attention …
Continue reading at link.springer.com (HTML) (other versions)

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    • G06Q30/0217—Giving input on a product or service or expressing a customer desire in exchange for an incentive or reward
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