Mumuni et al., 2020 - Google Patents
Online product review impact: the relative effects of review credibility and review relevanceMumuni et al., 2020
View PDF- Document ID
- 10542916862739864923
- Author
- Mumuni A
- O’Reilly K
- MacMillan A
- Cowley S
- Kelley B
- Publication year
- Publication venue
- Journal of Internet Commerce
External Links
Snippet
This study conceptualizes, operationalizes, and identifies the drivers of online product review (OPR) relevance and examines its relative effect on OPR impact compared to review credibility. In contrast to previous studies, this study is the first to conceptualize review …
- 230000000694 effects 0 title abstract description 43
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