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Keeling et al., 2006 - Google Patents

Electronic kiosks in retail service delivery: Modeling customer acceptance

Keeling et al., 2006

View DOC
Document ID
10432139831182402353
Author
Keeling K
McGoldrick P
Macaulay L
Publication year
Publication venue
Journal of Marketing Channels

External Links

Snippet

In-store interactive kiosks using Internet technology represent a channel within a channel in many retail and service settings. They offer wide-ranging informational, transactional and promotional benefits, as well as contributing to customer relationship management …
Continue reading at www.researchgate.net (DOC) (other versions)

Classifications

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