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Cvitanović, 2020 - Google Patents

Digital Marketing Benchmarks leveraged by marketing analytics tools

Cvitanović, 2020

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Document ID
10419754925046823885
Author
Cvitanović P
Publication year
Publication venue
CroDiM: International Journal of Marketing Science

External Links

Snippet

Sažetak The aim of this paper is to provide a structured overview of several marketing analytics tools and guidance in creation of company's own digital marketing dashboard and benchmarks. Digital analytics tools display in a clear and creative manner the trends and …
Continue reading at hrcak.srce.hr (PDF) (other versions)

Classifications

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