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Hanif, 2019 - Google Patents

Applications of data mining techniques for churn prediction and cross-selling in the telecommunications industry

Hanif, 2019

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Document ID
104517002001329806
Author
Hanif E
Publication year

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Snippet

Customer Churn is a critical point of concern for organizations in the telecommunications industry. It is estimated that this industry has an approximate annual churn rate of 30% leading to a huge loss of revenue for organizations every year. Even though the telecom …
Continue reading at esource.dbs.ie (PDF) (other versions)

Classifications

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